Munich Tourism

Right in the middle of it all

For “Simply Munich”, we rely on innovative formats and narrative styles. Stories that can only be discovered by those who roam the city with genuine curiosity – and which therefore read differently from traditional tourism communication. What is it like to spend a night in a museum? Learning to play the tuba? Spending a whole day in your swimming trunks in the city? Or training with a dancer from the Bavarian State Ballet?

We combine precise research with narrative pleasure – and a visual standard that is otherwise familiar from high-quality print magazines. You can also see this in the figures: Our readers spend much longer on the site and are less likely to leave. Proof that good stories find their way online – without expensive ad campaigns.

When digital stories become high-quality printed works

In addition to the digital platform, we have also been responsible for Munich Tourism’s printed formats since 2023. We develop brochures, leaflets and have redesigned and implemented the official city guide. A corporate identity guide was created at the same time.

Our most recent coup: “Viertelliebe”, a coffee table book that collects the best Munich stories of recent years and brings them to life in a high-quality volume.