Narrating the story of change – effectively

It’s about everyone – and everything

Whether it’s digitalisation, sustainability, succession processes or new business models, transformation is not an exceptional situation or a hurdle you have to overcome once. Change is now part of every organisation’s everyday life. From our own work, we know full well that family businesses, high-tech firms, industrial companies and non-profits face similar questions: How do we up the pace without losing our corporate culture? How do we combine regulation with innovation – and strategic vision with work routines?

In this, we focus on one of the most important journalistic skills – reducing complexity and translating it into a clear, motivating narrative that brings together managers, employees and external stakeholders.

Communication provides orientation

Change will succeed when goals are tangible, roles clear and success visible. And that is achieved through the right kind of communication – authentic, suited to the brand and precisely tailored to the target groups. From the website for an impact investment fund or a brand narrative for a mining company to editorial consulting for a manufacturer of high-performance bicycle parts, we support companies from a wide range of sectors in a constantly changing market.

Our approach is that communication is not an accessory, but part and parcel of the transformation process. On request, we will develop the strategic narrative and core messages in unison, design the appropriate formats and take care of content production, distribution and performance measurement. This improves orientation – both internally and externally.

Our approach

We focus on a basic journalistic virtue in our work: in-depth research. In workshops and discussions we work out what the core of the upcoming change is: Why now? What is really changing? What won’t change? From these findings we develop a storyline that combines strategy and measures with the employees’ perspective. From multiple fragments emerges a clear picture, and a narrative that provides orientation.

From project to process

Transformation is never a sprint. We establish routines that make progress visible and create a credible basis for telling stories of success – with editorial plans, feedback loops and close, trusting collaboration with teams and project partners. In this way, communication becomes a sustainable lever for change – and change becomes a competitive advantage.