Otto Group
We supported the Otto Group in making digitalization and cultural change visible in a narrative way – in annual reports that trigger debates and with a corporate website that demonstrates values.
When values are more important than mere numbers
Digitalisation brings great opportunities and challenges for companies like Otto. Since the Otto Group was radically opening up, actively driving cultural change and clearly acknowledging its economic, social and ecological responsibility, working with and for them was particularly exciting.
Our task was to make this change visible in a narrative way. For many years, we provided editorial support for the Otto Group’s annual reports – a kind of how2 of digital transformation. At the same time, we developed a new corporate website architecture that not only provides information but also acts as a medium for debate. Our aim was to show values, not just figures. And to explain how a global retail and services group is living its cultural change.
“Hello future”
The work of tomorrow is already changing the world today. The Otto Group was implementing a Group-wide process, Cultural Change 4.0, that was questioning hierarchies and strengthening creativity and personal initiative.
During our research for the start of the “Hallo!” series, it quickly became clear how serious this approach was. The CEO at the time, Alexander Birken, summed it up succinctly: “We’ll be honest: we don’t even know how it’ll all end.”
| Client | Otto Group |
|---|---|
| Period | 2016-2024 |
| Category | |
| Services provided | Designing and producing the image section of annual reports, website design, digital storytelling, consulting |
| Good to know | Since we discovered that the Otto Group is a fair alternative to Amazon, we’ve been purchasing our office supplies from them. |