Messe München
We developed the digital magazine “OutDoor Society” for Messe München – inspired by our own passion for mountains, snow and outdoor activities.
Our second home
When an outdoor enthusiast’s office builds an outdoor magazine, things happen quickly: one month after the first sketches, the click dummy was ready, another month later the finished page – designed by our friends at Edenspiekermann, filled with stories researched worldwide and produced exclusively.
Go out, experience more
The “OutDoor Society” magazine was launched as a minimum viable product – just in time for the first OutDoor by ISPO. In addition to reports and interviews, we also worked on the conception of new product formats as well as the distribution and marketing strategy. “OutDoor Society” combines journalistic craftsmanship with a genuine passion for the outdoors – and shows that digital projects always thrive on the expertise and dedication of their creators.
| Customer | Messe München |
|---|---|
| Period | 2019-2020 |
| Category | |
| Range of services | Conception, topic development and digital storytelling |
| Good to know | From Norway to Hawaii: in just a few months, we produced stories in more than 20 countries. |