Messe München
We developed the OutDoor Society digital magazine for Messe München – inspired by our own passion for mountains, snow and outdoor activities.
Our second home
When an outdoor enthusiast’s office creates an outdoor magazine, things happen quickly: a month after the first sketches were made, the click dummy was ready; a month later the pages were finished – designed by our friends at Edenspiekermann, filled with stories researched worldwide and produced exclusively.
Go out, experience more
OutDoor Society was launched as a minimum viable product – just in time for the first ISPO OutDoor exhibition. Besides reports and interviews, we also worked on the concept for new product formats as well as the distribution and marketing strategy. OutDoor Society combines journalistic craftsmanship with a genuine passion for the outdoors – and shows that digital projects always thrive on their creators’ expertise and dedication.
| Client | Messe München |
|---|---|
| Period | 2019-2020 |
| Category | |
| Services provided | Conceptual work, topic development and digital storytelling |
| Good to know | In just a few months, we produced stories in more than 20 countries – from Norway to Hawaii. |