B. Braun
We develop narrative formats that make B. Braun’s medical expertise understandable – from in-depth insights into clinical processes to multimedia perspectives on innovation and care.
Narrating how B. Braun works – in a differentiated way
B. Braun is there when people need medical help – in the supply of sterile goods, for high-tech surgical equipment, with digital solutions for hospital management or personalised nutrition for seriously ill patients. We help this family-owned company from North Hesse to narrate these processes in a precise and exciting way – in reports, interviews and multimedia features we play out across all channels and accompany with social media campaigns.
Focus on people
A clichéd slogan, but certainly true for the medical sector. Our video teams experience it regularly when researchers, nurses and doctors work with complete dedication or when clinics or dialysis centres show how small advances can bring about major improvements in the quality of life.
We don’t tell stories about medical expertise in an abstract way, but about specific people and places. Stories that provide insights and inspiration – and ones B. Braun uses in competing for skilled employees in a targeted manner. Because working in the medical field requires not only technology and structure, but, above all, the right people who care.
| Client | B. Braun |
|---|---|
| Period | From 2014 onwards |
| Category | |
| Services provided | Consulting, communication strategy, editing, digital content production, videos and social assets |
| Good to know | Through working for B. Braun, a globally operating company, we’ve conducted research in Europe, Asia, America and Africa. |