neuland & gestalten
“whatthefact.info“: A social media initiative against disinformation – started as a fact quiz, grew into a community with tens of thousands of followers. More important than ever.
A project grows beyond itself
When we launched “whatthefact.info”, Donald Trump was still a reality TV actor and artificial intelligence was the stuff of science fiction. In 2016, the Nemetschek Foundation commissioned us to create an interactive fact quiz ahead of the German general election to counter the growing spread of fake news. This assignment developed into much more than a single tool: a social media community that is now followed by almost 50,000 people on Instagram and Facebook and regularly achieves six-figure reach. Our mission has remained the same since the beginning: To strengthen media literacy, make misperceptions visible and provide education with infographics, social media sliders and interview reels. In the age of Trump propaganda, algorithmic disinformation and AI-generated content, this project is more important than ever.
| Customer | neuland & gestalten gGmbH |
|---|---|
| Period | Since 2016 |
| Categories | |
| Range of services | Conception, editing, social media design, infographics, video formats, community management |
| Good to know | "whatthefact.info" regularly achieves organic reach in the six-figure range in election years. |