B. Braun
We develop narrative formats that make B. Braun’s medical expertise understandable – from in-depth insights into clinical processes to multimedia perspectives on innovation and care.
Telling the story of how B. Braun works in such a differentiated way
B. Braun is there when people need medical help – in the supply of sterile goods, with high-tech surgical equipment, with digital solutions for hospital management or personalized nutrition for seriously ill patients. We help the family-owned company from North Hesse to tell these processes in a precise and exciting way: in reports, interviews and multimedia features, which we play out across all channels and accompany with social media campaigns.
Focus on people
Sure, this slogan is a cliché. But it is true in the medical sector. Our video teams experience it regularly: when researchers, nurses and doctors work with complete dedication; when clinics or dialysis centers show how small advances can bring about major improvements in quality of life.
We don’t tell stories about medical expertise in the abstract, but about specific people and places. This creates stories that provide insights and inspiration – and that B. Braun uses in a targeted manner in the competition for skilled workers. Because working in medicine requires not only technology and structure, but above all the right people who care.
| Customer | B. Braun |
|---|---|
| Period | Since 2014 |
| Category | |
| Range of services | Consulting, communication strategy, editing, digital content production, videos and social assets |
| Good to know | Working with a global corporation: For B. Braun, we have already conducted research in Europe, Asia, America and Africa. |