Baden-Baden Business Talks (BBUG)
BBUG connects managers and society, business and politics. We developed the concept of the BBUG magazine “Perspectives” – and answer the really big questions with precise analyses and strong voices.
Major topics
BBUG has been creating links between entrepreneurship, society and politics for decades. Our mission was to make this mission visible again in the “Perspektiven” magazine. Since the relaunch in 2023, we have been producing a magazine twice a year that you are guaranteed to have learned something after reading. Strichpunkt Design is responsible for the design.
Each issue is dedicated to a clear focus: What impact will artificial intelligence have on the economy and society? How can we rethink the social market economy? What does climate change mean for companies, politics and individuals? We shed light on these questions in interviews, essays and features and have access to a special resource: exclusive expertise.
Big names
The BBUG network includes personalities from politics, business and science. As a result, we are able to fill top-class round tables, attract renowned experts for essays and provide insights into decision-making centers. We create an editorial framework that showcases the knowledge, experience and perspectives of the BBUG community – and a magazine that offers real insight.
“Germany needs a joint roadmap”
– Martina Merz
| Customer | Baden-Baden Business Talks (BBUG) |
|---|---|
| Period | Since 2023 |
| Categories | |
| Range of services | Concept, editing and sales strategy |
| Good to know | The BBUG is only three years younger than the federal state in which it takes place - and celebrated its premiere in 1955. |