Baden-Baden Business Talks (BBUG)
BBUG connects managers and society, business and politics. We developed the concept for the BBUG magazine “Perspectives” – and answer the really big questions with precise analyses and strong voices.
Major topics
BBUG has been creating links between entrepreneurship, society and politics for decades. Our mission was to make this mission visible again in the “Perspectives” magazine. Since its relaunch in 2023, we’ve been producing the magazine twice a year – and ensuring you’ve learned a lot once you’ve read it. Strichpunkt Design is responsible for the layout.
Each issue is dedicated to a focal topic: What impact will AI have on the economy and society? How can we rethink the social market economy? What does climate change mean for companies, politics and individuals? We shed light on these questions in interviews, essays and features – with access to a very special resource: exclusive expertise.
Big names
The BBUG network includes personalities from politics, business and science. As a result, we’re able to fill top-class round tables, attract renowned experts for essays and provide insights into decision-making centres. We create an editorial framework that showcases the knowledge, experience and perspectives of the BBUG community – and a magazine that gives readers real insights.
“Germany needs a common roadmap”
– Martina Merz
| Client | Baden-Baden Business Talks (BBUG) |
|---|---|
| Period | From 2023 onwards |
| Categories | |
| Services provided | Concept, editing and sales strategy |
| Good to know | BBUG is only three years younger than Baden-Württemberg, the federal state it takes place in, since it celebrated its launch in 1955. |