Hoffmann und Campe Verlag
From viral social media project to print product: we produced “What the fact!?”, a coffee table book about perception, truth and the question of why we so often misjudge the world, for the Hamburg-based publishing house.
Data for thinking
Even in the 21st century, there is no medium that sharpens our view of the world as reliably as a printed book. In 2020, we developed a large-format data book for Hoffmann und Campe Verlag that is dedicated to a central question: Why do people so often misjudge the world? Why do we believe that Germans recycle better than they do? Why do many people distrust electromobility more than the facts justify? And what progress do we overlook in our daily doomscrolling? Inspired by our social media project “whatthefact.info”, which has been fighting fake news since 2016, we dug deep for this book: with large-scale infographics by star designer Ole Häntzschel and essays by renowned authors. Layout by the old Nansen & Piccard accomplice Alexis Zurflüh (Studio Été). A book that makes the world seem clearer after reading it.
How much do you have to earn to be among the richest 10 percent of Germans? Has youth crime increased in recent years?
Was everything really better in the past?
| Customer | Hoffmann and Campe Publishers |
|---|---|
| Period | 2020 |
| Categories | |
| Range of services | Concept, data research, editing and design of a coffee table book |
| Good to know | The number of German book buyers has fallen from 37 million in 2013 to 26 million in 2023. |