Hoffmann und Campe Verlag
From a viral social media project to a print product: For the Hamburg-based publishing house Hoffmann und Campe we produced What the fact!? as a coffee table book about perception, truth and the question of why we so often misjudge the world.
Data for thought
Even in the 21st century, there is no medium that sharpens our view of the world as reliably as a printed book. In 2020, the large-format data book we developed for Hoffmann und Campe Verlag was dedicated to one crucial issue: Why do people so often misjudge the world? Why do we believe that Germans are better at recycling than they actually are? Why are so many people more distrustful of e-mobility than justified by the facts? And what advances do we overlook in our daily doomscrolling? Inspired by our social media project whatthefact.info, which has been fighting fake news since 2016, we dug deep for this book with large-scale infographics by star designer Ole Häntzschel, essays by renowned authors and a layout design by a Nansen & Piccard accomplice of many years, Alexis Zurflüh (Studio Été). After reading this book, the world will seem clearer.
How much do you have to earn to be among the richest 10% of Germans? Has youth crime increased in recent years?
Was everything really better in the past?
| Client | Hoffmann and Campe Publishers |
|---|---|
| Period | 2020 |
| Categories | |
| Services provided | Conceptual work, data research, editing and design of this coffee table book |
| Good to know | The number of German book buyers fell from 37 million in 2013 to 26 million in 2023. |