Hubert Burda Media
freundin” gets a spin-off for men: Nansen & Piccard has produced the magazine “freund” as an external innovation and development editorial department of Hubert Burda Media.
Man as a human being
About a man’s lifetime after “freundin” first appeared, Germany’s most successful women’s magazine is getting a spin-off: a magazine for men. We developed “freund” for Hubert Burda Media and took on the editorial and art direction for the zero issue.
Contrary to what many classic men’s magazines suggest, men with testicles are not only interested in watches and people with wombs. That’s why “freund” takes a broader view of masculinity: we tell stories about gravel biking in winter, about friendship, closeness – and about how sexy consideration can be. A magazine that takes men seriously by not reducing them to clichés.
| Customer | Hubert Burda Media |
|---|---|
| Period | 2021 |
| Category | |
| Range of services | Magazine development, editing and art direction |
| Good to know | The average life expectancy of German men born in 2020 is 78.5 years - still five years less than that of women. |