Munich galleries
We developed a social media campaign for Munich’s tradition-rich galleries’ association and redesigned the homepage so it also functions as a digital magazine.
Emphasising bandwidth
The Munich Galleries are the oldest galleries’ association in the city – and stand for a long and vibrant tradition in the art trade. Our task was to combine this history with the demands of the present and digitally visualise the entire spectrum of the member galleries ranging from antiquarian bookshops and pop-up spaces to historical drawings and contemporary art.
To this end, we developed a consistent visual language, designed new social media formats and revised the website so that it can be used as a digital magazine. The aim was to bundle expertise and diversity in one place – and retell current art history from different perspectives.
| Client | Munich Galleries’ Association |
|---|---|
| Period | 2024 |
| Category | |
| Services provided | Consulting, website redesign, social media strategy |
| Good to know | One challenge was to show works of art in such a way that they also perform digitally. |