Robert Bosch Stiftung

Digital new life

For many decades, the Robert Bosch Stiftung magazine was one of the most important print media in the German foundation landscape. It was therefore a special task for us when we were asked to develop a content strategy for the digital age together with our design partner Edenspiekermann in 2021. Together with the foundation’s experts, we designed monothematic dossiers on relevant topics such as “Climate Migration” or “Digital Immigration Society” – and ensured that the content was told in the best possible way on each channel. With interactive videos, infographics and long reports from around the world. Our most important goal: to translate the depth of content and visual opulence of the print magazine into a new medium that attracts attention and creates understanding.

Complexity absolutely desirable

The Robert Bosch Stiftung works on questions that rarely have simple answers – and that is precisely what makes the collaboration so inspiring. How does every cancer patient receive a customized therapy? What role do climate change and water shortages play in the peace negotiations in Lebanon? What have we achieved since the so-called refugee crisis in 2015 – and what not? Such topics require intensive research, a deep understanding of scientific contexts and journalistic curiosity from our editors. After each project, we understand the world a little better – and do everything we can to ensure that our readers feel the same way.