MOIA
We love urban life, which is why working for MOIA, Volkswagen’s ridesharing subsidiary, was something special. We developed the website, brand narrative and social media for this Berlin start-up.
Stories for the city of tomorrow
When MOIA was founded in 2016, it had no vehicles and no app, just a vision – a new mobility for this urban century. Our task was to give this idea a language. We wrote the texts for the first MOIA website and later developed the brand narrative and brand language together with this Volkswagen subsidiary. In the first few years, we also managed the social media channels, made videos about the development of the electric ridesharing buses and helped MOIA to find a tonality that was in equal measure approachable, modern and forward-looking. Hundreds of MOIAs are driving through Hamburg – and soon through other cities as well. And this mobility service has gained tens of thousands of followers on Facebook and Instagram.
| Customer | MOIA |
|---|---|
| Period | 2016-2019 |
| Category | |
| Range of services | Development of brand narrative, conception of social media channels, content production |
| Good to know | Since October 2025, autonomous MOIA buses have been on the road in Berlin and Hamburg - just as we described in the first social posts. |