Museum Brandhorst
Talking about art
Our collaboration with Museum Brandhorst began in 2019 – the year of the museum’s 10th anniversary. Together with the Brandhorst team, we revised the communication strategy and accompanied the relaunch of the website. We also developed a compact museum magazine that accompanied the major anniversary exhibition with four issues. The “Cahiers” presented central works and thematic focuses and made the curatorial decisions comprehensible.
To this day, we work closely with the curatorial team and the communications department: In regular workshops, we develop strategies on how new exhibitions – such as “Party of Life” or “Five Friends” – can be told in a clear and accessible way that is appropriate for the target group. The key question always remains the same: how can art be communicated in such a way that it becomes accessible without losing any of its complexity?
| Customer | Museum Brandhorst |
|---|---|
| Period | Since 2019 |
| Category | |
| Range of services | Consulting, editing, art direction |
| Good to know | Museum Brandhorst is one of the most important museums for contemporary art in Germany. It houses the largest Warhol collection in Europe. |