Germany’s media authorities
Media literacy is indispensable – but what’s on offer is confusing. We bundle the most important initiatives from Germany’s media authorities and make them visible and usable.
Orientation in diversity
Media literacy is now a key cultural technique since it determines whether people can find their way around despite the flood of information, fake news and disinformation – and whether they can actively participate in our democracy. At the same time, the projects’ landscape is confusing: nationwide programs, regional initiatives, different target groups, a wide variety of formats. Our task was to make this diversity visible and accessible.
From “klicksafe” to “Internet-ABC” and “handysektor” to “FLIMMO”: The media authorities support over a hundred media education initiatives across Germany, many of which have an impressive reach. For example, every third child in Germany knows about “Internet-ABC“.
We developed a brochure that bundles all these offerings, structures them and provides orientation. The brochure is also designed in such a way that the media authorities of Germany’s federal states can flexibly supplement and adapt it – as a key tool for a better overview in one of the most important educational fields of our time. Click here for the project.
| Client | Germany’s media authorities |
|---|---|
| Period | 2025 |
| Category | |
| Services provided | Website content, brochure (with customised variants for each federal state) |
| Good to know | On average, children and young people currently spend almost four hours a day online. At the same time, a majority of parents are in favour of promoting media literacy from primary school onwards. |