Otto Group
We support the Otto Group in making digitalization and cultural change visible in a narrative way – in annual reports that trigger debates and with a corporate website that shows values.
When values are more important than mere numbers
Digitalization brings great opportunities and challenges for companies like the Otto Group. Because the Group is radically opening up, actively driving cultural change and clearly acknowledging its economic, social and ecological responsibility, working with and for the Otto Group is particularly exciting.
Our task: to make change visible in a narrative way. For many years, we have provided editorial support for the Otto Group’s annual reports – a kind of How2 of digital transformation. At the same time, we are developing a new architecture for the corporate website that not only provides information, but also acts as a medium for debate. Our aim: to show values, not just figures. And to explain how a global retail and services group is living its cultural change.
“Hello future”
The work of tomorrow is already changing the world today. Under the title “Cultural Change 4.0”, the Otto Group is implementing a Group-wide process that questions hierarchies and strengthens creativity and personal initiative.
During our research for the start of the “Hallo!” series, it quickly became clear how serious this approach is. The CEO at the time, Alexander Birken, summed it up succinctly: “We’ll be honest: we don’t even know how it will all end.”
| Customer | Otto Group |
|---|---|
| Period | 2016-2024 |
| Category | |
| Range of services | Design and production of the image section of annual reports, website design, digital storytelling, consulting |
| Good to know | Since we have known that the Otto Group is a fair alternative to Amazon, we have been purchasing our office supplies from Otto. |