Pro Generika
How healthy is the German healthcare system? For the Pro Generika e.V. association, we shed light on symptoms, causes and possible therapies in a newsletter to relevant stakeholders.
Newsletter with a pointed target group
Supply bottlenecks for fever syrups, the availability of diabetes medication or the functioning of health insurance discount agreements – Pro Generika’s topics are relevant to us all. However, the association’s communication is primarily aimed at decision-makers in politics, the healthcare system and journalists. The “Health for All” newsletter, which we have been designing and producing for and with Pro Generika since 2022, reaches precisely these target groups. Exciting reports, animated infographics and concise interviews provide insights into current developments in the German healthcare system.
| Customer | Pro Generika e.V. |
|---|---|
| Period | Since 2022 |
| Category | |
| Range of services | Digital content, strategy, newsletter production, graphic design and animations, data analysis |
| Good to know | 89 percent of our healthcare is based on generics. Manufacturers receive 7.1 percent of pharmaceutical expenditure. |