Tyrol Tourist Board
More mountains, more sun, more snow – and better stories. We’ve been producing the meinTirol magazine since 2017 and ensuring the stories are effective on all channels.
Tyrolean specialties
In collaboration with Art Director Daniel Pietsch and Director of Photography Jörg Koopmann, we created the modern look of meinTirol in 2017. Since then, we’ve been telling stories that provide a surprising, contemporary view of Tyrol without slipping into clichés and glossy kitsch – stories that make you want to travel to the Tyrolean mountains.
Our work doesn’t end when we submit the print data. Every production is planned in such a way that videos, social media assets and web material are also created for Tyrol Tourist Board. This integrated approach ensures that the magazine’s stories work well on all channels. And the results speak for themselves – the meinTirol print run is going up and up.
What’s it like to run a Tyrolean inn – and catch, harvest and collect the ingredients yourself?
Cliché-free communication on tourist topics – is that even possible? We think so – providing you have the right tonality and an authentic visual language that suits the region.
| Client | Tyrol Tourist Board |
|---|---|
| Period | From 2017 onwards |
| Category | |
| Services provided | Conceptual work, development of topics, production of the magazine, digital stories and videos |
| Good to know | For meinTirol our teams have already crossed Tyrol from east to west – on skis. |