Tirol Werbung
More mountains, more sun, more snow – and better stories. Nansen & Piccard has been producing the “meinTirol” magazine since 2017 and ensures that the stories are effective on all channels.
Tyrolean specialties
Together with Art Director Daniel Pietsch and Director of Photography Jörg Koopmann, we developed the modern look of “meinTirol” in 2017. Since then, we have been telling stories that provide a surprising, contemporary view of Tyrol – without slipping into clichés and glossy kitsch – and which therefore make you want to travel to the Tyrolean mountains.
Our work does not end with the submission of the print data. Every production is planned in such a way that videos, social media assets and web material are also created for Tirol Werbung. This integrated approach ensures that the magazine’s stories live on across all channels. The results speak for themselves: the circulation of “meinTirol” is growing continuously.
What is it like to run a Tyrolean inn – and to catch, harvest and collect the ingredients yourself?
Tourism communication without clichés: is that even possible? Yes, we think so. If you manage to develop the right tone and an authentic visual language that suits the region.
| Customer | Tirol Werbung |
|---|---|
| Period | Since 2017 |
| Category | |
| Range of services | Conception, topic development and production of magazine and digital stories and videos |
| Good to know | For "meinTirol", our teams have already crossed the country from east to west - on skis. |