Pro Generika
How healthy is the German healthcare system? For the Pro Generika Association we shed light on symptoms, causes and possible therapies in a newsletter to relevant stakeholders.
A newsletter with a precise target group
Supply bottlenecks for fever syrups, diabetes medication availability, how health insurance discount contracts work: Pro Generika’s topics are relevant to us all. Yet the association’s communication measures are primarily aimed at decision-makers in politics and the healthcare system and at journalists. The Health for All newsletter, which we’ve been designing and producing for and with Pro Generika since 2022, reaches precisely these target groups. Exciting reports, animated infographics and concise interviews provide insights into current developments in the German healthcare system.
| Client | Pro Generika e.V. |
|---|---|
| Period | From 2022 onwards |
| Category | |
| Services provided | Digital content, strategy, newsletter production, graphic design and animations, data analysis |
| Good to know | 89% of our healthcare is based on generics. Manufacturers get 7.1% of the expenditure on pharmaceuticals. |