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Volkswagen Group Culture

Volkswagen Group Culture

“Crossing” is a magazine that makes Volkswagen Group Culture’s global commitment accessible by not only portraying projects, but also their cultural context and the world we live in.

The close look

Volkswagen Group Culture is involved in art, culture and education worldwide – from large institutions to independent initiatives. In “Crossing” we presented a selection of these projects and placed them in a wider culturo-theoretical context.

Each issue followed a clear thematic focus, e.g. “Languages of Art”, “New Worlds” or “Access”. By combining curated projects and an analytical perspective, Volkswagen’s commitment was embedded in that cultural moment. “Crossing” is a special magazine – accessible, not platitudinous; contemporary and of lasting relevance.

ClientVolkswagen Group Culture
Period2016-2021
Categories
Services providedConcept, art direction, graphics and editorial implementation
Good to knowOne of the most popular social media formats – back-seat interviews with artists while driving.
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