B.I. Collection
The Collective: A magazine about collecting, craftsmanship, aspiration – and the world’s most legendary car brands.

“Structurally unreasonable”
The B.I. Collection’s motto precisely describes what The Collective magazine is all about: emotions, precision and the courage to delve deeper than anyone else. This twice-yearly, 140-page publication features extraordinary photo spreads and long reads about legendary car brands and pioneering design ideas – all produced in the highest quality. We are responsible for editing and research on behalf of Charles Blunier & Co. The Collective is a real deep-dive with insights into collections hardly anyone has ever seen, exclusive design studies, essays and interviews about craftsmanship, innovation and great emotions.
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