Peek & Cloppenburg
A new narrative for Peek & Cloppenburg: We have developed own brand names, campaign newsletters and a consistent tone of voice across all channels.
Finding the right voice
What began years ago with traditional catalogue production is now a comprehensive collaboration as we support Peek & Cloppenburg in finding names for its own brands, develop texts for online campaigns and design newsletters that provide orientation in the chaotic world of fashion – and make people keen to discover things.
We’ve developed a cross-channel tone-of-voice manual to ensure that the P&C voice sounds the same on social media as it does in the newsletters, on the website or in P&C stores.
Our aim is to make the diversity of P&C authentically visible – from premium fashion to casual looks and digital shopping to the store experience. That’s how we create consistency, strengthen the brand and give it a voice that fits.
| Client | Peek & Cloppenburg |
|---|---|
| Period | From 2023 onwards |
| Category | |
| Services provided | Consulting, tone of voice, website content, newsletter |
| Good to know | As early as 1907, you were able to order clothes from P&C via a catalogue – a real early bird in retailing. |