HUK24
For HUK24, Germany’s largest direct insurer, we develop newsletters, landing pages and gamification formats that make insurance topics understandable – and surprisingly entertaining.
The dangers of everyday life
Whether it’s a burst water pipe, car accident or furniture destroyed by pets, there are so many situations where the right insurance is crucial. For HUK24 we tell precisely these cases in a new way – in sales-oriented emails with animated graphics, clear texts and fast, precise language. Content, visuals and all elements from the subject line to the call-to-action are tailored to achieve high conversion rates – and complemented by targeted segmentation and targeting.
Storytelling as a retro game
On a specially developed landing page users navigate through a 2D jump’n’run – past ladders, jacks and banknotes. There’s gaming fun for users, information on liability insurance for everyone, and numerous new contracts for HUK24. And we even explain what bad debt insurance cover actually involves.
| Client | HUK24 |
|---|---|
| Period | 2021-2024 |
| Category | |
| Services provided | Concept and implementation of newsletters and landing pages, graphics, interactive animations and content production |
| Good to know | Incentives do work – and with the right incentives and subject lines, open and click rates can increase by over 25%. |