Art belongs to everyone

Openness instead of exclusivity

For a long time, the tacit claim of many art institutions was to puzzle their audiences – art should irritate, provoke and form a small ingroup that has “understood“. This attitude no longer holds true today. If institutions want to retain their social relevance, they need to change: become more open, more inclusive, more democratic and create spaces that enable exchange instead of preventing it.

Our approach

We support institutions from the fields of art, literature and design in communicating their programs and content in an understandable and accessible way. In workshops and interviews with the staff of the institutions, we prepare the core of an exhibition or institution: What is it really about? Why now? And what should the audience take away?

We develop a clear narrative from the answers – one that picks up the audience where they live, think and feel. And we create the right design for websites, social media or print products to match. Content and form go hand in hand.

Our expertise

Nansen & Piccard loves art in all its forms of expression: Mainstream and underground, highbrow and lowbrow, literature and cinema, painting and design – digital and analog. Many of our editors come from the feature pages or the cultural sector and have published books themselves. We can break aesthetic theories down to the essentials – and at the same time talk to artists, designers and curators at eye level. We trace the broad lines of a collection or shed light on the cultural-historical background of a single color.

Advantage through diversity and depth

In our work, we often find that cultural institutions are reluctant to communicate. But a direct approach does not mean giving up intellectual aspirations. And there is so much to tell.

Special places
Cultural institutions are places of exchange. This is where different milieus, experiences and world views come together. Such spaces are irreplaceable for a society.

Special topics
Issues are discussed here that are rarely found elsewhere. Perspectives are created here that enable new views on aesthetics, society and history. This is where boundaries are broken down and new things are tried out.

Special work
We like working in the cultural sector because it is a place where people think deeply about the present and the future. Where wild thinking is allowed and desired, we feel at home.